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Martin Zehr

Roger,

Think of SEPTA and Philadelphia. Think of throwing the bums out. Think of Trenton. Remember me yet?

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The strategy was simple: play to Mark Penn’s ‘swing voters’ (soccer moms, office-park dads). Throw sops to the working class heart of the Party through small, incremental issues that were supposed to stand symbolically for the larger issues, but never offer voters anything that would change their lives.

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